Need for Speed Through the Eyes of Michael Bay

When you have a need for sexy girls, high-speed chases and explosions, you call Michael Bay.

Erik Norrisby Erik Norris


Nobody does high-speed chases, sexy girls and adrenaline quite like Michael Bay. That’s why it’s fitting that EA Games and Black Box Software have sought out the prolific action director for a new ad for Need for Speed: The Run. Spoiler: there are no transforming cars to be found within.

The trailer, which is embedded below, is quite badass, if we’re being completely honest. It definitely has that classic Bay flair. But in the case of Need for Speed, it totally works. This trailer might sell the cinematic qualities of Need for Speed: The Run better than any trailer before it, and that’s saying a lot.

So, give the video a watch and let us know what you think in the comments below. Need for Speed: The Run launches November 15th for Xbox 360, PS3, PC, Nintendo Wii and 3DS.