For the first time in history, Chrysler has enlisted the aid of some real experts when it comes to the design and applicability of the sound system in the car. With the help Beats By Dr. Dre, Chrysler will provide the new 300S model with studio quality sound through its stereo.
The sound system in the 300S will be made up of 10-speaker audio system with all the bells and whistles, built by Chrysler along with Beats founders Dr. Dre and Jimmy Iovine.
"Dr. Dre and Jimmy Iovine have built their careers on revolutionary and forward thinking decisions that formulate trends in music, popular culture and technology," said Oliver Francois, Chrysler CEO. "Our goal in partnering with Beats By Dr. Dre is to revolutionize the expectations for audio quality in an automobile, establishing a new bar in sound that comes closer than ever before to replicating the recording studio sound of professionals like Dr. Dre and Jimmy for drivers of the new Chrysler 300S."
"Our partnership with the Chrysler Group will set the bar for the way music should be heard in cars," Iovine said in a statement. "Beats By Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles beginning with the Chrysler 300S will let drivers hear music the way the artists intended, replicating the feel and the sound that artists and producers work so hard to achieve."
The model equipped with this sound system will arrive in dealerships this fall. Prices are not yet available.
The 2011 version of the same car is endorsed in a national commercial by Dre's protege and longtime collaborator Eminem.